The birth control poster from the 1960's uses the 4th or "action" stasis. During this time period women didn't get to make many decisions for a household or family, so when the husband wanted to have children the wife wouldn't have much of a choice even though it was her body. Women were still seen as weaker or lesser than most men. There needed to be something done about this to help women gain control over their selves. So when this announcement came out that birth control pills were now legal, it gave women control over their bodies and their families for the first time. This action that took place in the 1960's was vital to the second wave of feminism, helping to promote women's equality. The implementation of birth control helped bring down Americas birth rates by around 6% in 10 years. This dropping rate has only happened once before in the modern era and that was around the 1920's, when the first wave of feminism was happening. The birth control pill helped empower women and finally let them gain control over their own bodies and their families.
- Billy Rosenberg
This ad immediately caught my eye when I saw it. As a male the idea of the hardship of pregnancy doesn't often cross my mind because i am obviously not getting pregnant. But, this ad does make me imagine what would be going through my mind if it were me. I think the Ad accomplishes it's goal in making men think what it would be like if it were them.
ReplyDeleteThis poster definitely makes men think twice about pregnancy as they usually cannot comprehend themselves being in that position. This ad offers a differing perspective and boldly exposes the issues in 1960s society. Birth control was definitely a boon for women as they were now capable of being thrust into the sexual world without getting pregnant.
ReplyDeleteThis advertisement causes men to have an empathetic feeling towards women and the possibility of pregnancy. It catches the audience’s attention immediately and causes them to truly evaluate their actions going forward. This ad gives an empowerment and strength to sass back men in a new way.
ReplyDelete- Gabriella Boozer