Kairos of "Throw Like a Girl"

The phrase "like a girl" is not one that is foreign to most people, and it is usually meant as an insult. When someone says "like a girl" they usually mean that whatever the person they are saying it to is doing, is being done poorly. This ad was created in order the change the way this phrase is perceived by girls and boys both, and they do so by helping their participants to realize the way they react automatically to the phrase. When the girls that have already reached puberty as well as boys of all ages are asked to "run like a girl", they do so in a manner that comes off as weak. When the girls that have not yet or are just reaching puberty are asked to do the same, they run with confidence. This demonstration is eyeopening to the fact that as girls go through puberty they often lose their confidence somewhere along the way. This ad is in perfect keeping with the feminist movement taking place now. Unlike the feminist movement on the 1960s that focused more on equal rights between women and men, the feminist movement of present day is focusing more on body image and self confidence among all women and girls. By helping participants and watchers realize that the phrase "like a girl" has been used negatively for sometime, there is hope that women will begin to take pride in doing something like a girl.

Hailey Wilberger