Ethos of "That's right boys... I'm on the pill"
During the 1960's the feminist movement was stronger than ever, with women entering the workforce and advocating for equal pay. Back then, just as we do now, everyday people looked to movie stars and TV actors to support various causes. Fame allows a person a larger platform to make a case from, naturally giving anything they say more power because they have what we call fans. One actress that had made a name for herself by the 1960s was Annette Funicello, who began her career as a Mousketeer on The Mickey Mouse Clubhouse. Ms. Funicello was in general most well liked above all the other cast members and kept a contract with Walt Disney even after he canceled the show; during the mid 1960s she was cast into many sand-and-surf films. Ms. Funicello is the women featured on the ad for birth control pills, and she plays a very important roll just by being pictured there. For women everywhere during the 1960s seeing a familiar face, in this case an actress, on the ad for birth control encourages them to buy even more. Celebrities are already awarded a sort of credibility because they are faces we see often in the news and on screen, therefore we are inclined to buy products they advertise for. Birth control was one way that women could even the playing field with men by taking control over their bodies and deciding when they wanted to have children. In this way Ms. Funicello's feature on the birth control ad prompted more women to take it, furthering along the feminist movement.Hailey Wilberger
I agree with your point that celebrities can make a big impact on consumers' decisions. Often times consumers want to jump on the bandwagon because of the charm and fame of a certain celebrity. In this case, Annette Funicello. This would be an example of extrinsic ethos, since Annette Funicello exerted her credibility from outside of the advertisement.
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I agree with your point that celebrities can make a big impact on consumers' decisions. Often times consumers want to jump on the bandwagon because of the charm and fame of a certain celebrity. In this case, Annette Funicello. This would be an example of extrinsic ethos, since Annette Funicello exerted her credibility from outside of the advertisement.
ReplyDelete-Ruoping Li
Additionally, the "ask your doctor" line also helps to add ethos. Doctors are well trusted people, and it helps to add subtle ethos.
ReplyDeleteAdditionally, the "ask your doctor" line also helps to add ethos. Doctors are well trusted people, and it helps to add subtle ethos.
ReplyDeleteI definitely agree that using well-known celebrities would get more women to use birth control, since most times celebrities are seen as role models. Also, in the poster the men are raising Annette Funicello up like they are praising her for using birth control. I think it gives the use of birth control more credibility since even the men, who were regarded as dominant in society at that time, also are praising the use of it.
ReplyDelete~Kim Cerritos